Digitalization is rapidly becoming our reality because of the digital revolution disrupting conventional manufacturing methods and consumer goods. Of all the industries and businesses, consumer good manufacturers are at the forefront of this innovation. Digitalization is playing a vital role in manufacturing, marketing, and sales. The supply chain, however, lags in digital design. New processes and operations make use of digital tools for better and natural development. Industry 4.0 is the new norm and reality once digitalization surrounds the entire value chain.
Shopping through virtual modes is online shopping, and the shopper is a digital consumer. A digital consumer leaves behind an impressionable digital print, which helps the businesses in collecting consumer information. Digital consumerism refers to online customers practicing their shopping powers in digital markets. The digital consumer shops online for tangible and intangible products. These products often are a byproduct of machine learning and artificial intelligence. A digital product is a software-enabled virtual asset that could be sold or bought. It has been studied that by the end of 2020, 55% of the total world’s population will shop online, have access to the Internet, and make their virtual footprint stronger. Let us look in detail at some of the products, painting a clear picture of digital efforts and digital consumerism.
Our workflow, daily operations, commute modes, and whatnot are digitalized. Adding more to the digital efforts, smart toothbrushes are becoming the center of attention. It must not be confused with electric toothbrushes that start with a push of a button. Smart toothbrushes have the embedded artificial intelligence that identifies the user’s brushing pattern. It comes with sensors that collect information about brushing habits (frequency, pressure, movement, brush zones), dental regime, problem areas of the mouth, and general dental/oral health/hygiene.
A great example of the digital traits of a regular home appliance is the smart refrigerator. The embedded system is built with the help of artificial intelligence and the Internet of things. The intelligent device gathers the user’s information based on their food choice, eating patterns, food available inside the refrigerator, and voice recognition. The fridge also displays recipes based on the data it collects from the inside and the surroundings. As a cherry on top, the refrigerator could be linked to smartphones. Any suggestions regarding recipes, periodic health checks of the appliance, and ingredients would appear from time to time. Automatic temperature adjustment would be possible in smart refrigerators.
Laser Marked and Branded Foods and Produce:
A fascinating application of digital innovation could be seen in laser marked food. With the help of lasers, through artificial intelligence and machine learning tactics, food labeling is done. The labeling separates organic from the manufactured good, easy for the consumer to distinguish and choose. The laser marking has an added benefit that rids the process of damaged packaging and stickers pasted on food. In addition to this benefit, businesses benefit from personalized branding and labels and logos.
The fascinating notion of digitalization is the art of 3D printing. 3D printing is proving to be useful in the field of science and arts. Scientists are printing spare parts for machines, artificial organs and creating magnificent art pieces. 3D pens have been designed with the same concept. They help in drawing 3D pictures.
Shopping for cosmetics has always been tricky, but not anymore. Companies like Maybelline and Mac cosmetics have come up with the digital solution of trying makeup online. Through digitalization wonders, consumers can now see which foundation, lipstick, and blush color would suit their skin tone. Customers will use the camera, and different shades and colors could be applied virtually, and they’ll see which one works for them.
Long term benefits of digital goods and consumerism are numerous. It is only a matter of time when we realize how we have been missing out on so many things by following the old school methods and products. The digital solution will usher in a new age of new, improved, efficient, smart, and beneficial effects in the years to follow.